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Travel 2.0 June 17, 2006

Posted by Timothy Li in travel 2.0, web 2.0.

Can there be more names tagged with "2.0"? =)

Travelmole posted an article Travel 2.0 Confronts the Establishment last week to recap the changes and trends in the online travel industry. including –


  • Personalized user-generated editorial profoundly impacts purchasing behavior
    Reaching customers "beyond the browser" opens opportunities
  • Mapping, mash-ups and tagging resonate with travel buyers
  • Metasearch – scorned by many while heralded by others – won't go away
  • Vertical search embeds travel features and profiling to attract more qualified eyeballs
  • RSS comes of age and influences travel distribution
  • Customer experiences online are significantly improved by RIA-based (Ajax, Flex) applications


The keyword Travel 2.0 intrigued me endlessly, but article is written in very general terms and left me unsatisfied.  As soon as I looked up other articles with this keyword, It became obvious that many these articles ultimately leads to a name PhoCusWright, this apparently is the first group that coined this term. 

It's a good initiative, bravo. 



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