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how did a Chinese blog reach Technorati #1? August 29, 2006

Posted by Timothy Li in wind.

A reporter from UK’s conducted a webcam interview with the Chinese actress JingLei Xu, who writes a top ranked blog according to Technorati. 

The report does not directly offer an explanination for how a blog written in Chinese could gain such popularity and compete with blogs written in internationaly understood languaes such as English.  But it does hint on possible causes such as

Successful Marketing:

“Partly due to a clever move by one of China’s web portals sina.com, … Sina offered a blog home to around 100 Chinese celebrities; creating an enormous boost to its own traffic.  “

and social infleunce:

“With Chinese social uprooting Xu’s blog provides guidance with ways to think about life in China’s new urban environment, where rules and habits in work and relationships between people have become unclear.”



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