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On Blue Oceans December 28, 2007

Posted by Timothy Li in Books, MBET, PMBA.
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The book Blue Ocean Strategy proposes a new direction for strategic positioning, built on top of Porter’s differentiation strategy.

The book revolves around the goal to break out of red oceans, where various competitors benchmark against each other and modify product offerings accordingly. Instead, the author urges businesses to seek out blue oceans, or “uncontested waters where little competition exists”. This themes resonates to the Christensen’s Disruptive Innovation theory, both theories focus on non-consumers instead of acquiring existing consumers from direct competitors.

In order to identify potential blue oceans, the author proposed the use of a Strategic Canvas to graphically represent the current competitive landscape, as well as using an [ Eliminate | Reduce | Raise | Create ] grid to articulate the proposed strategy.

It’s a delightful read, thanks to Albert Lai and Nancy Vanden Bosch for recommending the book.


On Management January 8, 2007

Posted by Timothy Li in Books, Personal MBA, PMBA, wind.
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the essential drucker

I finished reading ‘the essential drucker’ as a part of my Personal MBA reading list. Surprisingly, about 30% of the book deals directly with management in startups and small firms. It’s a very rewarding read.

Mr. drucker laid out the following rule for successful operational management:

Unless 97 percent or so of its flights proceed on the original schedule and flight plan – or within a very limited range of deviation from either – a well-run airline gets another operations manager who knows his job.

Many more sources indicate the importance of management for startups, the common message is that loosely managed projects will fail. regardless how well your teammates work together, focus on objectives cannot be overlooked.

toread list April 8, 2006

Posted by Timothy Li in Books, Entrepreneurship, PMBA, wind.
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Seth Godin‘s (the purple cow guy) blog leads to a valuable list of books, tagged under what Josh Kaufman () calls the ‘PMBA‘ package.

P is for personal. MBA is for… MBA

my current reading projects are on the list –

  1. the art of the start‘ by Guy Kawasaki. Brilliant guide to starting a business.
  2. ‘boostrapper’s bible’ by Seth Godin. Details about what the title says. Guy’s chapter on boostrapping leads right into this one.

Two suggested books for college readers to get excited –

  1. getting things done‘ by David Allen.
    this book name has came up to me quite a few times lately. Deals with general management issues – transferable between school, personal life, as well as business.
  2. Influence: Science and Practice‘ by Robert Cialdini.
    Guy Kawasaki has followed up with the author here. the topics covered in the book are delightful. Deals with positioning and persuation, which we will all learn someday, hopefully :)